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Welcome to Hoff’s world. My blog where I share some of my photos, projects, obsessions and an occasional technical tip.Hoff twits
- Might pop a model in there later. Love our @iloveellesse set. Thank you to the most fabulous team today. http://t.co/9ztSPkmw9y 3 hours ago
- When I came home yesterday my 2 year old son asked me: "You had a good day Mummy?" My heart is still swelling with pride a day later.. 1 day ago
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May 13, 2013
Here are a few pictures from this summers 2013 Freya lingerie shoot.
We shot this in Soho at night. I knew shooting a gorgeous girl in lingerie would cause a bit of a stirr..but didn’t think it would be too much out of the ordinary. This was true for most of the shoot as the backstreets of soho have seen it all. However, in Liecester Square and Piccadilly Circus it was very, very different. The tourists couldn’t believe their eyes. We gathered some massive crowds and at one point almost brought Picadilly Circus to a standstill. You can see some of it in the behind the scenes film below.
Ok for me as I have my back to the spectators when shooting – much more intimidating for the very brave Annabeth. My hat goes off to her.
All in all – an adventure. It’s kind of fun pushing the boundaries sometimes.
Thanks to:
Model: Annabeth @ Select
Stylist: Leanne Trigg
Make up & Hair: John Christopher @ Lovely Management
Agency: RBH
This was posted in:
Advertising, Lingerie
July 13, 2012
Recipe for Cleo’s SS13 swim collection shoot – their first swim collection ever:
Get some big blowup animals, a cute model, a great art director…and voila – here are a few of the shots. I think it’s fun. Hope you do too..
Thanks to:
Model: Sophie Dickens @ Models 1
Hair and Makeup: Peter Lux @ Frank Agency
Set: Dawn Weller
Agency: Plain English
This was posted in:
Advertising, Lingerie
February 13, 2012
Classy girls do classy lingerie shoots.
1) Danii Minogue for Next
2) Florence Brudenell-Bruce for Knickerbox
3) Jacqui Ainsley for Fantasie
Don’t they look lovely.
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August 5, 2011
I don’t know about you, but with the move over to digital I definitely miss polaroids. I used to love pinning them up on a polly board in the studio. It’s a great way of keeping track of how the shoot is progressing…and clients love it.
However I have found a solution! I now bring my little Canon Selphy on shoots. I use 6×4 photo paper. Viola. My assistant can print out as we go, and it’s like the good old days again. This mood board is from a Freya lingerie shoot. So much fun…and no shaking necessary.





