AboutWelcome to Hoff’s world. My blog where I share some of my photos, projects, obsessions and an occasional technical tip.
November 21, 2013
I do love a good location – and shooting for Matalan clothing and Red Magazine in August we hit the jackpot. We shot at The Kempton Park Waterworks. This is now a museum run by a charming group of volunteers – but when in service the steam engines used to pump 19 million gallons of drinking water to London and the surrounding area every day. Impressive – and explains why everything is so enormous!
Using blue and pink gels on my fill lights, I added colour and mood to the surroundings – and then had a gobo spot on the model to give a clean white light at the centre of the shot – also adding a few shadows, using a shadow plate, to it here and there.
Hope you like the results.
Thank you to:
Art Director: Simeen Karim
Stylist: Nathalie Riddle @ Red Magazine
Hair: Ben Cooke @ Frank Agency
Makeup: Athena Skouvakis @ Frank Agency
Model: Anna Baliko @ IMG Models
March 5, 2012
Some days are full of surprises and my day with the gorgeous Alexandra Burke was one of them. She is down to earth, funny and with a laugh that gets everyone going. We had a wonderful day capturing her softer side for the cover shoot of Fabulous Magazine (out on the 18th of February).
I also thought you might like to see a few behind the scenes images from the day. I decided to use ring flash as my main light to make the flowers and her skin pop, but softened it by using a couple of fill lights reflecting from the walls and ceiling.
And the location? A palace in Ealing, London W5…another surprise.
Styling: Lynne McKenna
Makeup: Alex Babsky
Hair: Michele Sultan
Flowers: LK Lily
Retouching and digital operation: Curtis Gibson @ skinstudios.com
January 26, 2012
Whilst showing you one of my latest shots for the TK Maxx spring campaign, I thought I might talk a little bit about lenses.
It’s easy to think that to take great pictures (especially portraits), all you need is a great camera. Actually you don’t – you can have a pretty crappy camera…what you really, really need is a great lens.
This was shot on the L series Canon 85 mm lens. With amazing optical quality, it can also shoot at the incredibly low aperture of 1.2. This gives you the ability to blow the background right out of focus and to shoot at very low light levels. It also gives you a look of great depth and cinematic quality.
December 7, 2011
Christmas pictures of glowing fairy lights and kids don’t mix. We all know that. The slow shutter speeds needed to capture the low light glow, results in restless kids turning into blurry blobs.
I am so excited that this is now a thing of the past. With the amazing image quality offered digitally at high ISO values, you can actually capture the glow of the lights, and shoot at shutter speeds which will freeze movement.
So I decided to use this when shooting my family christmas card this year. Using the Canon 5D Mark 2, I shot this picture of my two boys, Finn and Soren, using an ISO level of 3200 and a shutter speed of 1/125. The result is the above picture where I managed to catch a very short moment of tenderness.
Ahh- I’ve come over all warm and fuzzy…
October 19, 2011
One consequence of being a busy photographer is that sometimes a picture doesn’t get the full attention it deserves.
In my case thousands of files get popped on hard drives that gather dust on the office shelves while I’m off to the next shoot without enough time give them a second thought – so when I got my duster out this week I was thrilled to stumble on this picture of Emily Blunt.
What I can’t understand is why I didn’t jump on it first time round. It’s funny how ones taste and perspective changes over time. Shots that have previously been dismissed can emerge as contenders for ‘Best Shot’. Which is one reason I don’t trash anything from my jobs.
This was shot a few years ago before she reached the full A-list status she has today. I think she looks absolutely exquisite.