Celebrating Authentic Beauty: Yasmin Le Bon for Gold Collagen at 60. (No Retouching!)

It's not often you see a beauty campaign featuring a 60-year-old model where the skin has not been smoothed in some way. I am thrilled to say that the

images shot for my recent Gold Collagen campaign with the timeless Yasmin Le Bon are just that. There has been no skin smoothing in this campaign.

How does she look this good? Well, genetics, a healthy lifestyle - and she really does take Gold Collagen. So many ads use models that make a claim

and are paid to make that claim. But not here - Yasmin actually uses the Gold Collagen supplements and has done for years.

As a photographer specialising in beauty with no retouching, the right lighting is also key. We do want to flatter - but we want authentic at the same time. If

you start with the right light - you are onto a winner. I like to think this is something I have now perfected.

Yasmin's grace and energy on set were inspiring. Despite her legendary status, she approached the shoot with down-to-earth charm and a contagious

energy that keeps us all smiling throughout the day.

I'm pleased to share these images, which capture Yasmin's timeless beauty and serve as a reminder that true elegance knows no age limit.

Sincerely,

Elisabeth Hoff

Photographer & Creative Director

London, UK & Worldwide

Specializing in Authentic Beauty Campaigns

No Skin Retouching Expert

Empowering Women Through Authentic Imagery

London Production Company