BRINGING A DREAM TO LIFE

Some moments stay with you forever.

When Make-A-Wish UK connected us with Alex Sludden, a remarkable young woman living with a neuroendocrine tumour, we knew this had to be more than just a photoshoot—it had to be an unforgettable experience. Alex’s dream was to be a model, and we wanted to give her a true high-fashion editorial moment, filled with joy and celebration.

From the moment Alex stepped onto the set, she embraced the experience completely. It was as if she had come home. Every element—the energy, the styling, the creative vision—came together to celebrate her confidence, resilience, and radiance. More than just creating beautiful images, this shoot was about making Alex feel truly seen and celebrated.

A huge thank you to everyone who made this happen:
Genesis Model Management for bringing this incredible team together.
Formidable stylist Jordan Kelsey for curating such stunning designer looks.
Alex Reader for her effortless, luminous makeup artistry.

Alex, you are an inspiration, and we were so honored to capture your light.